Reuters (Reuters) – Want to stay near a Christmas market, a vegan restaurant, or another attraction in New York?

Look no farther than artificial intelligence from Google (GOOGL.O), which will be available at Priceline as early as this summer, according to the businesses.

According to Martin Brodbeck, Priceline’s chief technology officer, the online travel agency, which is part of Booking Holdings (BKNG.O), plans to launch a more advanced chatbot for trip planning, as well as hotel recommendations that are like “a personal concierge” personalised to consumers.

“You can easily find out that there’s a Christmas market in Bryant Park that runs from early November all the way through the beginning of January when you’re actually booking your hotel,” he added.

Priceline now has access to generative AI thanks to new tools from Google’s cloud division, such as the technology behind ChatGPT, which can draught language as if it were written by a person. To assure accuracy, the programmes also harvest information such as hotel pricing from current data.

Priceline’s use of modern technologies may offer them an advantage against the plethora of sites that sell travel choices, including Google. According to Brodbeck, the relationship was prompted by Google’s capabilities rather than rivalry.

Drawing business via AI is a possible avenue for Google to reduce the gap with competitors Amazon (AMZN.O) and Microsoft (MSFT.O), against whom it has long been a distant third supplier of cloud services such as data storage.

According to Thomas Kurian, Google Cloud’s CEO, the opportunity to develop apps on top of technology that Google pioneered has attracted both new and existing clients.

“There’s a kind of Cambrian moment happening now where there’s an explosion of this technology,” Kurian told Reuters, alluding to the amazing ancient time during which a broad range of new species developed.

He refused to comment on how free corporate previews affected Google Cloud’s profitability, but he did say that the firm was focused on cost optimisation and that with outstanding products, the “business will take care of itself.”

According to Brodbeck, Google’s AI will be used to provide code recommendations for hundreds of software engineers at Priceline, among other things. For employee intranets, Priceline will use Google’s search capabilities.

In addition, Google’s AI will accelerate marketing for popular locations.

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